When it comes to achieving success in today’s digital world, there’s no tool more valuable than a well-maintained Google Business page. This page allows you to advertise your small business and gain more visibility in the ever-changing online world. With this in mind, here are some tips to maximize your Google Business page visibility and get the most out of it.
Target Keywords To Improve visibility
Google’s algorithm rewards relevance, so it’s essential that you choose the right keywords for your business page. Writing keyword-relevant ads with a high-quality score is the best way to ensure your page is seen in relevant searches and outshines the competition. All the content on the page should be written with keywords in mind, and each page should contain a unique set of keywords for optimal visibility.
Optimizing the Business Section Of Your Profile
Having a complete and up-to-date business profile is important for maintaining visibility. You should fill in every field and use all 750 characters allotted to your business profile. This should include key information in the first 250 characters, as well as information from your About Us or mission statement page. Additionally, it’s smart to use the keywords your target audience is likely to use when searching for businesses like yours.
Be Sure to Update Your Business Information
It’s not uncommon for businesses to not show up in relevant searches in their area. To make sure your business gets seen, regularly update your business information. This includes your hours of operation, contact information, and any services. Providing more information makes it easier for customers to find and engage with your business. Also, adding photos and videos can help customers get a better sense of your business and what you offer.
Include Videos with Your Business Profile
Including videos on your business profile is one of the most effective ways to make your page stand out among the competition. Google allows for videos up to 30 seconds long, with a maximum size of 75 MB and a minimum resolution of 720p. This can be a great way to give customers an inside look into your business and help them connect with your brand.
Conclusion
Having a Google Business page is key to success for any small business looking to grow online. To make sure your page stands out and has maximum visibility, you should target keywords, update your business information, and include videos in your profile. Following these tips is sure to increase your visibility and help you grow your business.