Today, having a strong online presence is essential for the success of any business. As more searches move from desktop to mobile, there is an increasing need for businesses to find ways to stand out in the digital world and make sure their brand is seen and heard. One of the best ways to improve your online visibility as a business is by leveraging Google My Business (GMB).
Google My Business is a free tool provided by Google that allows businesses to manage their online presence across the search engine and its growing portfolio of tools, including Google Maps. It’s an essential tool for any business that wants to be found online – it helps to optimize your presence on search results and gives you an edge in the competitive online world.
Getting Started with Google My Business Account
The first step to leveraging the power of GMB is to sign up for a free account. Setting up your GMB account is a straightforward process – simply go to the website, create an account and follow the step-by-step instructions. Once you’ve created your account, you can start managing your online presence by adding or claiming your business listing, verifying your information and customizing your profile.
What Does Google My Business Account Offer?
Google My Business offers a range of features to help businesses optimize their online presence. One key feature is ‘Google Business Profile’ – this section of the GMB dashboard allows you to customize an online profile which includes important information about your business such as its location, contact details, hours of operation, photos and more. Optimizing this section of your profile is essential to make sure your business stands out in local searches and attracts potential customers.
Optimizing Your Free Business Profile
To get the most out of your Google Business Profile, there are a few best practices that you can follow. Firstly, it’s important to use all 750 characters available, with key information listed in the first 250 characters. You can also use content from your ‘about us’ page or mission statement in your profile and make sure to include relevant keywords so your business is easily found. It’s also important to regularly update your profile with relevant content – this will show potential customers that your business is active and engaging.
Improving Your Local SEO with GMB
With the right optimization, Google My Business can significantly improve your business’ local SEO rankings and give your business an edge over the competition. To achieve higher rankings, you could try highlighting your business’ city on your website and optimizing your GMB profile with relevant keywords that your customers are likely to search for. You could also claim and verify your local brokers and directories – this will ensure that your business shows up first on local searches and draw in potential customers.
Wrapping up
Whether you’re a small business owner or a large organization, Google My Business is a valuable tool for improving your online presence and driving traffic to your website and storefront. By leveraging the features of GMB, you can maximize your local SEO rankings and stand out from the competition. So, what are you waiting for? Start optimizing today and make the most of Google My Business!