Standing out online can be difficult. With the hyper-competitive digital landscape, it’s essential for businesses to stand out on search engine results. Google is the world’s most popular search engine, used by millions to find what they need. That’s why it’s important to get your business listed on Google, so people can find you easier.
Google My Business is a free service from Google that allows businesses to create a profile and add their business to Google. When people search for your business on Google, a complete profile will appear with all your business information, such as address, phone number, website, hours, and customer reviews. Your business profile will also appear on Google Maps.
Optimizing your Google Business Profile can help you stand out on search engine results and attract new customers. Here are the top 15 ways to make your website more visible:
Target Your Website Pages for Keywords
Include keywords relevant to your business in your website titles, meta descriptions, headings, and content. This will help Google understand what your webpage is about and rank it higher in the search engine results page.
Structure Your Web Pages for Google Search
Using HTML and Schema markup to organize your website’s content is another crucial step for Google. This helps search engine crawlers understand your webpages, index them, and make them more visible in the SERPs.
Create More Pages
Creating more webpages on your website for different products, services, and topics will help you rank for more search terms. It will also make your website look more active and professional to both users and search engine crawlers.
Get on Online Directories
Submitting your business URL to local, industry, and web directories will increase the backlinks of your website and improve your search engine visibility.
Get Verified by Google
With Google My Business, you can gain verified listing status. This will add more trust to your business and show users that it’s legitimate.
Use Compelling Page Titles
Write unique, interesting page titles and snippets for your webpages that will entice users to click on it. This is another way to get more organic traffic and keep users engaged.
Work with Influencers
Reach out to influencers from your industry and collaborate with them. Influencers have a large reach and if they promote your business, you’ll be able to gain more visibility in your niche.
Create Quality Content
Content is king when it comes to SEO. Creating helpful, informative content for your website will help increase your rankings and SEO visibility.
Optimize Your Images
Don’t forget to include relevant keywords to your images. This will help search engine crawlers understand the content of your images and increase your rankings.
Use Google Ads
Google Ads can be a great way to boost visibility in the search engine results page. It may be an investment, but if done right, it can help you reach more customers.
Target Long-Tail Keywords
Long-tail keywords are a great way to reach potential customers searching for keywords that are more specific. Using these words in your website content and meta descriptions will help you rank better in the search engine results page.
Satisfy User Search Intent
Another important aspect of getting found online is understanding user search intent. This is understanding what people are looking for when they search for keywords and optimizing your website for those keywords.
Set up Your Google Business Profile
Creating a free Google My Business profile is an easy and effective way to get found online. It will get your business listed on Google, Google Maps, and other Google services.
Improve Your Page Load Speeds
Having fast-loading website pages is essential for SEO and user experience. Google ranks faster-loading webpages higher in the search results page, so it’s essential to optimize your website speeds.
Use Responsive Design
Making sure your website loads properly on desktop, mobile, and tablet is crucial. A responsive design website that looks good on all devices will help you rank higher in the search engine results page.
Integrate Links
Adding hyperlinks to your content is essential for SEO. Linking to other related webpages on your website or other external sources can help improve your website’s rankings and make it more informative.
Launch a Google PPC Campaign
Paid advertising on Google is an effective way to get more visibility online. With Google Ads, you can have your website appear at the top of the search results with the use of keywords.
Engage People with Images
Using images is a great way to engage people. Posting them to social media platforms such as Instagram and Pinterest can also help you get found online. Additionally, you can make sure your images appear in Google Images by using relevant keywords and descriptions in the file name and alt text.
These are the top 15 ways to get your business to show up higher in search engine results. To get started, create your free business profile on Google My Business and follow the simple instructions to get listed on Google, Google Maps, and other Google services. This will help more people discover your business, turn them into customers, and grow your business.
Let us know if you have any questions about getting your business listed on Google services. We’re here to help!